Apple is selling the View-Master VR through its own stores

Apple is now officially selling the View-Master Virtual Reality Starter Pack through its own stores, both physical and online. It is similar to Google's Cardboard, but with View-Master's signature reels added on top, has already been available for both Android and Apple devices, but it's only now that the Cupertino company has made it available in its own retail chain.
    
                         
 
Additionally, Apple stores are carrying the Experience packs (the reels, plus a card), each priced at $14.95. You need the card to unlock the experience in the app on your phone and to enjoy the augmented reality features.

                                

The retro-styled View-Master is back — and this time it's been fused with virtual reality. View-Master maker Mattel has announced that it's partnered with Google to create a new version of the device that utilizes the company's Cardboard VR tech.

                                 

The original View-Master utilized a small, colorful reel, which users placed in the device to see images with a 3D effect. For the VR version, you'll need a smartphone running a custom Mattel app to recreate the effect (the device will also work with any other Cardboard-compatible app for more traditional VR experiences). The reels will still exist, however, and will be sold separately to provide different experiences, like giving you a view of Alcatraz or other iconic locations like a space shuttle. Mattel calls these scenarios "360 degree photospheres."

The new device isn't expected to ship until the fall. The unit will retail for $29.99, while additional reels will come in packs of four for $14.99.